Charlene Deacon

How taking part in a Common Purpose course helped a television station in Johannesburg find news stories, and a first-hand voice to go with them

Charlene Deacon is the Chief Operating Officer of a new television station in Johannesburg and took part in a Common Purpose course there.

A direct benefit for her role at the television station are the ideas and issues that she became aware of through the visits to a mixed range of public, private and not-for-profit organisations in Johannesburg. Meeting the people running these organisations and discovering the challenges that they were facing, made her realise that there were questions facing the city and South Africa that she had previously not considered. Not only have they provided valuable content for news stories and given her access to an inside track and a group of individuals who could provide a first-hand voice for the information she required, she has been able to highlight them more widely through the television channel.

Another benefit was the broadened perspective she has gained: "Whereas previously, I thought I knew the city around me, after Common Purpose I really understood the economic, social and developmental structure of Johannesburg."

In turn, this new depth of understanding has helped Charlene become more involved in the civic life of Johannesburg as she is now aware of new ways to work with people outside her usual circle of work. She says that, as a city, Johannesburg has been massively divided through apartheid and segregation, and therefore approaching the course from this context opened up an improved access to these divisions, through both visits and the engagement with various individuals that the course provided. She says: "The segregation within the city is gradually dissipating and therefore a more inclusive approach to other sectors and individuals is becoming more and more
important. The inclusivity and shared learning of the course is therefore highly beneficial within this context."

Finally, Charlene's personal interpretation of leadership was   enforced. She sees leadership as an agreed balance between the leader and those they are leading. "Respect and
communication are vital. A positive climate is necessary for the creation of both successful initiatives and working relationships."