Bernadette Conraths

Bernadette has been Managing Director of Common Purpose Germany since April 2011. She joined the team of Managing from WHU-Otto Beisheim School of Management, one of Germany's leading business schools, where she ran the Executive Education department for four years including the Kellogg-WHU Executive MBA and the customised programmes.

She has been active in higher management education worldwide for over twenty years. When WHU was founded in 1984 as one of the first private business schools in the country Bernadette helped to build up the international programmes and corporate relations. She then moved on to Brussels in 1990 and for ten years managed the European Foundation for Management Development (EFMD), a large international non-profit organisation serving the stakeholders of management education: business schools, universities, corporations, consultancies. Under her leadership EQUIS was introduced, an international strategic quality audit for business schools which has established itself as one of two global accreditation systems.

In 2000 Bernadette founded InterContext, a Brussels-based consulting company for organisational and human resource development, with a focus on Higher Education institutions. Her work concentrated on strategy development, internationalisation, executive education, leadership and management development in universities. Roles included, among others, Vice President Europe for Duke Corporate Education and for many years  Senior Adviser to the European University Association (EUA). In the area of Executive Education her particular interest is in "out of the box" approaches to leadership and management learning.  

Her academic background is in political science and communication. She studied in Italy, Germany and Belgium and obtained her Masters degree from Université Libre de Bruxelles. German born, she works in four languages and started her career as a political editor and journalist on international affairs, writing for major German magazines (Wirtschaftswoche, GEO, manager magazin).