Deliver real bottom line results...
A major issue for every business is how to distinguish themselves from the competition. This was certainly one of the challenges facing PR and Community Project Manager Emma Hibbert at Suffolk-based brewer Adnams.
“I met filmmaker David Newborn from Red Rose Chain on a Common Purpose programme and we decided to produce an alcohol education film for use in schools and the wider community.
“The film was a great success, and it generated a huge amount of media coverage, which had a positive knock-on effect on the business. It helped differentiate us from our competitors and made us stand out in a crowded market and it definitely attracted potential customers.
“As a result of the coverage we received, we are also now attracting a higher calibre of candidates to jobs within the company. And they seem to be staying longer. I am sure the film was only one part, but it has definitely led to better business results.”
“Common Purpose enabled me to fast track my networking activity. It would have taken me years to meet the range of people from across the sectors that I now know.”
